Argentina is the country with most soccer fans in the world. But in the north, in the Salta province (the New Zealand of Argentina), everybody loves rugby. That´s why Salta beer wanted to make rugby fans live a unique experience. The Rugbeer Machine by Salta Beer is the first ever vending machine that gives rugby players what they want most for doing what they do best: one cold Salta beer per tackle. The machine comes equipped with a “Pussy Meter” that is based on how hard you hit it and has improved sales by over 25%. If you’ve ever wanted to destroy a vending machine, now’s your chance to get rewarded for doing so!