Abe Burmeister: How I Built A Fashion Brand With No Experience, Just Punk Rock Spirit (And The Web)

Abe just wanted a pair of pants he could both ride his bike and go to work in – and all his partner Tyler needed was a shirt that stayed fresh despite his pedal-powered commute. The Outlier co-founder describes how the duo paired intensive research in New York’s garment district with the connectivity of the web to create Outlier – a performance fashion business that only sells over the web.

outlier.cc

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